Senior Principal PM · Director Track

Building products where humans and AI work better together

I lead product strategy for enterprise extensibility at Oracle — the layer that makes complex SaaS applications adaptable to real customer needs. In the age of AI agents, I focus on designing systems where humans stay in control and automation earns its role.

My work → What's on my mind → LinkedIn Let's talk
Edson Ferreira
Edson Ferreira Jr.
Sr. Principal PM · Oracle Fusion Service Extensibility
20+
years in enterprise software
70%
YoY active user growth led
34%
live customer growth
3
languages: EN · PT · ES
AI-native PM Human-in-the-Loop Enterprise SaaS Agent Design Oracle Certified MIT ML
AI & The New Era of Work

Designing for a world where agents assist but humans decide

AI is changing what product managers need to know, and how products get built. I work at that intersection — designing extensibility platforms that support agentic workflows, and building my own day-to-day systems using AI tools.

⚙️

Human-in-the-Loop System Design

I led the development of Oracle's UI Events Framework — a system that enables consistent human oversight and intervention points within automated and AI-driven workflows. Agents do the work; humans stay in control of decisions that matter.

🤖

Agent-Addressable Product Strategy

My current mandate includes identifying and shipping features that AI agents can use on behalf of enterprise users — from workflow automation to AI-guided service customization. I think about APIs and UX with agent consumers in mind, not just human users.

🧪

Personal AI Workflows

I build and test my own AI productivity systems using Claude, n8n, ElevenLabs, and Notion — from automated inbox triaging to video production pipelines. I believe PMs should be hands-on with the tools they champion.

📚

AI-Informed Product Discovery

I use AI-assisted synthesis — Slack signals, customer idea labs, competitive data — to build structured feature pipelines (RACE framework). The goal is faster, better-evidence decisions, not replacing human judgment.

🎓

Oracle Fusion AI Agent Studio Certified · MIT Machine Learning in Business (2020)

Certified in Oracle's AI Agent tooling (2025) and formally trained in ML for business contexts at MIT. I understand both the product side and the technical foundation of AI systems — enough to make sound decisions about when and how to use them.

About Me

A PM built on consulting roots

I started my career as a consultant — the kind that lived in client offices, sat next to the people actually using the software, and was accountable for whether implementations worked in real life. That background still shapes how I think about product.

Today I own the extensibility platform for Oracle Fusion Service — the layer that lets enterprise customers personalize and automate their service operations. It's a platform product: the user is often a developer or admin, the outcomes are measured in live customers, active users, and reduced implementation cost.

I grew up between Brazil, Portugal, Chile, Argentina, Peru, Mexico, and the US — so I'm comfortable in multilingual, multicultural environments. I write and speak with simplicity as a feature, not a limitation.

I'm currently exploring Director of Product roles at companies where product work stays close to service delivery outcomes: Microsoft, ServiceNow, Salesforce, Zendesk, Genesys, and similar.

Credentials & Education
2025
Oracle Fusion AI Agent StudioCertified Foundations
2024
Professional Scrum Master (PSM I)Scrum.org
2024
Product StrategyProduct School (PSC)
2021
Leadership in an Exponentially Changing WorldMIT Executive Education
2020
Machine Learning in BusinessMIT Executive Education
2006
B.S. Computer ScienceUMESP, Brazil
Experience

20+ years in enterprise software, built on consulting

My career spans both sides of enterprise software — implementing it as a consultant, and designing it as a PM. That combination is rare and useful.

2012 – Present Oracle
Senior Principal Product Manager, Strategy
Own product strategy and roadmap for Oracle Fusion Service Extensibility — the enterprise SaaS platform layer that enables customers to customize, extend, and automate their service operations at scale.
  • 34% growth in live customers through direct customer partnerships and partner enablement programs
  • 70% YoY increase in active users across Redwood UI extensibility experiences
  • Scaled platform usage from ~2,000 to ~6,700 distinct users through improved patterns and enablement
  • Led the UI Events Framework — enabling human-in-the-loop and AI-driven workflow integration
  • Supported 32 live enterprise customer migrations to Redwood UI, including Walmart and LinkedIn
  • Built Jumpstart tooling supporting 12 active migrations and reduced partner delivery cost
2011 – 2012 Level4
CX Solution Architect
  • Led design and implementation of a customer loyalty platform with 65% active member engagement
  • Defined integration architecture and delivery plan — on time, within budget
2008 – 2011 Accenture
Senior Consultant
  • Led CRM and contact center implementations across 5 countries in Latin America
  • Unified 7+ CRM systems across regions for a major telco client
  • Built business cases and ROI analysis to support enterprise investment decisions
2004 – 2008 Novabase · Capgemini · Sonda
Consultant / Business Analyst
  • Delivered Siebel CRM implementations for automotive, telecom, and banking clients across Europe and Latin America
  • First international experience living in Portugal — supporting a major telco's contact center platform
By the Numbers

Impact that scales

20+
Years building enterprise software products and implementations
10,000+
Users reached through extensibility features and content I've shipped
100+
Enterprise customers enabled and supported across Oracle and consulting
5
Countries where I've lived and worked across 3 continents

Key customers I've served across Oracle and consulting

Walmart & Sam's Club
LinkedIn
Chewy
Macy's & Kohl's
Sprint / Nextel
TIM Brazil
GOL Airlines
General Motors
Telefónica
Oi Telecom
Capabilities

What I bring

Product Leadership

  • Product strategy & roadmap ownership
  • Feature prioritization (RICE, RACE)
  • Platform & extensibility design
  • Go-to-market & adoption programs
  • Agile execution & sprint facilitation
  • Customer discovery & voice-of-customer

AI & Automation

  • Human-in-the-loop workflow design
  • Agent-addressable feature strategy
  • Oracle AI Agent Studio (certified)
  • AI-assisted product discovery
  • n8n workflow automation
  • Prompt design & AI tool building

Communication & Enablement

  • Executive & customer briefings
  • Technical writing & documentation
  • Video & release feature communication
  • Community building (Oracle Customer Connect)
  • English · Portuguese · Spanish
  • Oracle Blogs & Video Hub authoring
Notes

Thinking out loud

Short posts on AI, product thinking, and how I build systems to work better. No newsletter. No algorithm. Just useful ideas.

AI · 3 min read

Building With AI Agents — I Stay in Control

I replaced WordPress with GitHub Pages and a pipeline of AI agents. Each handles one stage. I review, approve, and commit manually. Here's the workflow.

Read note →
AI · 4 min read

How I Think About AI Tooling

Five layers of AI tooling, from vibe coding to autonomous agents. How I decide which one to use — and how much of the work to hand off.

Read note →
Personal · 3 min read

Why I write

Not for a brand. Writing is how I find out what I actually know — and how I want to be remembered.

Read note →
Career · 7 min read

Your GPA won't get you the job. Your GitHub might.

20 years in enterprise software taught me what I actually look for in a developer. It's not the degree — and in the agent era, it's not even just the code.

Read note →
AI · 4 min read

How I use Claude + Notion to run my week without losing my mind

Meeting notes, backlog discovery, product specs — three workflows that compress the distance between raw signal and something I can actually ship.

Read note →
AI · 5 min read

The Cockpit Rule: a framework for knowing when to let AI fly

Not every task needs the same AI involvement. Three modes — Autopilot, Collaboration, Manual — and a simple decision filter to know which one to use.

Read note →
View all notes →
Let's Connect

Good work starts with good people

I'm always open to conversations with people building interesting things — whether that's a product challenge, a shared interest in AI, or just comparing notes on the industry. No agenda needed.

in linkedin.com/in/edsonferreira 𝕏 @edsonferreira_
Currently at Oracle · Open to what's next

What I care about

Products that stay close to the customer. AI that makes hard things simpler. Enterprise software that people actually want to use. If any of that overlaps with what you're building, I'd enjoy the conversation.

Product Strategy AI & Extensibility